December 20, 2010

Youtube Viral Ad Campaign

A hunter ______ a bear
After a short video introduction, a hunter invites the user to suggest things he can do with a bear besides shooting it, a text field at the top of the screen offering a seemingly infinite amount of options. Type a verb into the sentence “A hunter ______ a bear” more video ensues — leading to a charming, occasionally crude branded experience.

To the campaign’s credit (perhaps because it’s European), the options for what you can suggest the bear and hunter do together include some decidedly un-Puritan suggestions befitting YouTube’s more adolescent users. Because yes, if you’re a dirty-minded human being and you plug the obvious four-letter word into the box, the expected result occurs. (I’m not dirty-minded, okay? It was a journalistic imperative.)

While it’s more fun to discover potential suggestions yourself, the page is full of comments from happy users, and while it is possible to discover the limits of what the designers of the experience have created (“sambas with,” “parties with,” and “dances with” return the same result, for example) there’s a surprising amount of variety at play.

The Tipp-Experience launched officially at the beginning of September, but it’s a testament to its evergreen quality that it feels fresh and fun even a month later. The technology is flawless, the design deceptively simple; it’s almost easy to take this sort of thing for granted.


                                                                                                                                                                    

Ninja's Unboxing 2

Remember quite some time ago a YouTube user pushed out an unboxing of the Google Nexus One done by small ninja’s? Well the same guy has done it again this time with the Google Nexus S Android 2.3 Gingerbread handset.

The Ninja’s Unboxing 2 comes out way courtesy of the guys over at Daily Mobile but the only problem is the sneaky guys has taken over the entire page for his little spout of ninjas and thus made the video un-embeddable so we don’t actually have the view for you to view onsite.

However if you want to check out those three battling ninja’s fighting over the Google Nexus S handset you can do so by visiting the PatrickBoivin YouTube page, and if you do, don’t go thinking there’s something wrong when the YouTube page starts shrinking as its all part of the effect.

You don’t get to see a great deal of the Google Nexus S in action as the action centres on the three pesky ninja’s that swing and jump all over the page, but I have to say it is cleverly done, so head on over and check out the ninja’s going after the Nexus S video…enjoy.

I can't embed it, for obvious reasons, so go check it out for yourself.

26 comments:

  1. v clever ad. i wonder if one day movies will be interactive like this. choose your own adventure.

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  2. @stm

    Well if you checked out final destination 3, you could pretty much choose what happened!

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  3. these are cool and clever
    thanks

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  4. the hunter/bear campaign is genius... i love interactive marketing! i have no doubt the ninja vid will be as awesome

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  5. Most impressive. I remember the bear ad and being very confused.

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  6. One of the best commercials ever made! That's what I call genius marketing!

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  7. @thenitefalls

    The sad part is that Tipp-Ex didn't sold much more after creating this ad! I don't really know about the Nexus S tho.

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  8. I'm not their target audience - so not a problem that I find these annoying.

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  9. You there, bear... bearfucker! Do you need assistance?

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  10. Hah! The ninja's had me rollin' on the floor. loved it.

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  11. It's funny to see the sheer amount of copycats that come out whenever brilliant ads like these come out. There's heaps of tv ads with voiceovers like the Old Spice guy, and it's more try-hard than effective.

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  12. Hm... these don't really do much for me, but I'm not really their target audience either.

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  13. what? very disappointed, he wont suck a bear. THis is the stupidest thing ive ever seen. well maybe not the stupidest

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  14. i tested out that video pretty well, they thought of a lot of commands haha

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  15. These are pretty impressive; I'd love to know more about how it works. The bear one had me laughing. I was blown away that "drinks with" a bear was an option.

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  16. Here are some suggestions for commands offered: dances with, sings with, talks to, hugs, draws, fights, doesn't shoot, is shot by, loves, kisses, fucks, pisses with, sleeps with, eats, watches TV with, swims with, plays with, shakes hand with, buys, takes a photo of, fishes with, drinks with, rides, plays football with, spanks, farts, is cooked by, breakdances with, cuts, does nothing with, high fives, smokes with, moonwalks with, washes, jumps with, tickles, shows his ass to, seduces.

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  17. Wow that is fantastic! Glad to see new concepts popping up.

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  18. dunno why you don't just link to the pages.

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  19. sigh just kill the bear...or.. i'll try one more, make a rug out of it. maybe then it'll show him killing it

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