April 29, 2011

Pepsi unveils its new Social Vending program

Pepsi has figured out a way to tie-in social networking with their product once again with their Social Vending program.

I believe that this idea actually requires some special soda vending machines that have touchscreens and have to be connected to the Internet or a phone line of some type. Not only will these new machines let you buy a Pepsi product, but you will be able to send one to another location.

All you need to do is enter in your friend’s cell phone number, and soon a text message will appear on your friend’s mobile device that will contain a redeemable code to be used at one of the aforementioned special Pepsi machines. You can even send a 10-second video message, or even send a Pepsi product to a complete stranger at random. I’m not sure precisely how all this works or is supposed to work, but you can see Pepsi’s video presentation of this service after the jump.
Something tells me it will take a long time to get these special machines to every place where non-connected Pepsi machines are, but prototypes are planned on being on display from April 27 to the 29 at the National Automatic Merchandising Association’s One Show in Chicago. If there are enough people on this service, I would imagine that we are looking at the future of soda sales.

20 comments:

  1. Well that's intense. I wonder if it'll hold up after it's in motion though.

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  2. wowows thats really something cool. Time to get myself some free drinks!

    prolly charges you money for the pepsi gift though

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  3. This is a really cool idea, but I don't see it working... Seems too much of a hassle.

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  4. Let's hope Coke get on board with this, pepsi is sweet arse gravy.

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  5. lol what. I'm gona laugh when i pass by the store and see one of these.

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  6. hmmmm... Thats actually a pretty good idea.

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  7. this rules, because...I LOVE PEPSI. It's my favorite soda, hands down. People think I'm nuts because I favor fast food joints that serve Pepsi over Coke. ha

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  8. this seems like an idea doomed to failure, but still a good idea.

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  9. The future is here. Do I want my mates to be able to send me a pepsi or do I want to be able to drive a hover car?

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  10. well Pepsi had some good ideas in the last few years. They are really working hard on their image.

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  11. this is very cool im liking it
    maybe come up with a thing like gifting a 6pack to a winning follower every month

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  12. lol, who needs a social vending machine?

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  13. now that is cool. love how money makes the world go round and makes it better.

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  14. The only problem is, the cost of texts and the fact that pepsi is in fact, cat piss. :(

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  15. Can't wait till I can start buying sodas with facebook or my telephone.

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  16. Is this for real? I wonder if it will come to the UK? Followed, looks like a cool blog.

    http://hairypalmer.blogspot.com/

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