Pepsi has figured out a way to tie-in social networking with their product once again with their Social Vending program.
I believe that this idea actually requires some special soda vending machines that have touchscreens and have to be connected to the Internet or a phone line of some type. Not only will these new machines let you buy a Pepsi product, but you will be able to send one to another location.
All you need to do is enter in your friend’s cell phone number, and soon a text message will appear on your friend’s mobile device that will contain a redeemable code to be used at one of the aforementioned special Pepsi machines. You can even send a 10-second video message, or even send a Pepsi product to a complete stranger at random. I’m not sure precisely how all this works or is supposed to work, but you can see Pepsi’s video presentation of this service after the jump.
